Here’s how Limp explained the business case at the GeekWire Summit:
“There are lots of places on Earth that are incredibly well-served by wireless. But when you map it out, and we have done this pretty carefully, there are lots of blank spots. And by the way, immediately your mind goes, ‘Oh, well, there’s a big blank spot in sub-Saharan Africa.’ You don’t have to go that far.
“You just have to go to Eastern Washington, and you can find lots of areas where connectivity is very difficult to get. And if you do have connectivity, it’s not the connectivity that we’re now beginning to take for granted. It’s running off legacy copper, in many instances, or off satellite systems that, because of the constraints on how to get things to space, have very long latency and lower bandwidth.
“If you think about Amazon and what we want to do in the future, we want everybody connected. A, it’s good for society, and B, it also will be good for Amazon. Obviously, more people can shop, which we like, and more people can get access to things like Alexa, and more developers can get access to things like AWS.
“So, connectivity is kind of a primitive, first and foremost, but it’s getting close to a human right. If you were writing a new Bill of Rights today, you might put connectivity in it. It’s close to that. [There are] lots of things small companies can do. They’re nimble, they’re in a garage, they can invent super-fast. [But] there are some things that, for bigger companies — it’s on our shoulders to solve. This is an example of one of those.
“To solve that connectivity … on a global basis, we’re going to have to put 3,236 satellites up. That’s going to take billions and billions of dollars of capital. And by the way, it’s high risk. We’ve got a lot of invention ahead of us. But I like that we’re willing to take on the responsibility for trying to do that. I think we can also turn it into a good business. That’s not lost on us. But when you can get the overlap of the Venn diagrams of “good businesses” with “greater good,” those are the things you want to work on.
“Kindle was that way for me. That’s why I came to Amazon. If we can help with literacy and reading in the world, and also turn it into a pretty good business, that’s a good job to have.”
Full GeekWire article HERE.
Note: Amazon looks at Project Kuiper as just another segment of their sales infrastructure. This is a strategic advantage.