One small magazine, one semi-retired reporter, and an award-winning series of studies using federal statistics that showed why broadband was critical to rural survival.
June 17, 2019
We are doing broadband,” said President Trump on signing H.R. 2, the Agriculture Improvement Act of 2018 (aka, the “Farm Bill”). “Everyone wanted it so badly.”
Hardly anyone noticed, but to advocates of rural broadband, it seemed scarcely believable that wanting something so badly had actually ended in the funding to make it happen. But there it was: $1.75 billion over five years—which was coming on top of $600 million for rural broadband in the March 2018 omnibus budget bill.
Behind the wanting, though, was data—and notably, a series of studies looking at the impact of broadband access on rural population loss, and showing, over several iterations, an increasingly causal link between lack of access and population loss in America’s most disconnected counties.
The studies were done for a small business to business magazine, Broadband Communities, and its Editor-at-Large, veteran data journalist Steve Ross, who had taught students at Columbia’s Graduate School of Journalism for years about the value of looking at the data (including this writer in 1997), when data journalism was called “computer-assisted reporting.”
Regulators had been headline attendees at the magazine’s conferences, so the studies were widely known and shared within the broadband community, but it was a series of calls from congressional offices in 2018 to talk about the findings that led Ross to think they might be helping to inform legislative change. As Ross notes, congressional staffers were “shocked” to discover that the studies came from an independent trade magazine and not an industry front group or advocacy organization.
What this story shows is that even a small magazine can help drive the kind of change that affects millions of Americans. And it did so because a journalist knew how to use federal statistics to tell a story.
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This is a story of how leadership can solve a problem, by being diligent and unrelenting. If your rural community lack this kind of leadership your prospects of getting broadband is limited to waiting for the big telcos determine your density is sufficient to meet their ROI hurdles. How long are you willing to wait?