The above title is from an iGR White Paper on internet transaction and spending, including the spending by rural internet users. The details are in the study HERE and the Foundation for Rural Service infographic which provides an excellent summary if you are in a hurry.
From the website with links to the white paper and infographic.
This report examines the nature and quantifiable value of online transactions, and draws comparisons between online usage habits among urban and rural consumers. The report was produced by iGR, a market strategy consultancy focused on the wireless and mobile communications industry, and commissioned by the Foundation for Rural Service (FRS).
Major findings include:
Internet usage among urban and rural consumers is largely similar.
Rural consumers are responsible for approximately 15% of all consumer, internet-driven transactions annually, which equates to more than 10.8 billion online transactions altogether.
Internet-driven transactions make up nearly 50% of U.S. gross domestic product (GDP) or $9.6 trillion annually. These transactions are estimated to grow to more than 65% by 2022, to $14 trillion per year.
The estimated value of rural online transactions is nearly $1.4 trillion—or 7% of GDP.
This is an impressive study with some interesting numbers, but it only looks at the transaction made by those with a broadband connection, what about the potential of the 14 million rural citizens that do not have any broadband connection?
I predict these 14 million unserved are future users of satellite broadband.