If Project Kuiper comes to fruition, would Amazon, SpaceX, OneWeb, Telesat and other broadband players be chasing after the same customers in remote or underdeveloped regions of the world? Or would there be market segmentation?
You could argue that the biggest users of Amazon’s satellites will be … Amazon and its customers.
For example, Prime Video could offer streaming services worldwide via satellite (which could provide an edge over Netflix). The ability to provide cloud computing services to virtually anywhere in the world would be an attractive differentiator for Amazon Web Services (which already has a cloud-based platform for satellite management known as AWS Ground Station). And a global data network would make it a lot easier for Amazon to manage drones, robotic ground vehicles and all the other next-generation delivery channels it’s developing.
When you add the potential for taking orders and serving ads via a ubiquitous internet service, Project Kuiper looks less like a far-out fantasy and more like the final frontier for commerce. Amazon isn’t posting any job openings for satellite service marketers yet, but it’s probably only a matter of time.
Full Article is HERE. This is another opportunity for Amazon to change the business model once again. Another delivery systems totally under their control. This is more than just a broadband delivery system. Another Amazon Game Changer! Stay Tuned!