Buy Local (Including Broadband)

 

An article in Broadband Communities Magazine by Eric Ogle

Ogle’s conclusion:

As corporate service providers continue to shortchange many rural communities on the services they should provie, they also remove tremendous amounts of money from communities. Given the public outcry for buy-local campaigns, why isn’t there a similar outcry for buy-local campaigns focused on local broadband service?

In the example provided, through a sustainable partnership with the local utility, what long-term local economic impact would result if a utility-anchored broadband initiative were able to capture 50 percent – or even a third or a quarter – of the market?

As with many public infrastructure projects, utility-provided broadband is deployed for the common good, and many benefits occur “off the balance sheet” in terms of enhanced economic opportunities and quality-of-life improvements. So instead of wondering how it can afford to offer broadband services, given the money that is lost each year to corporate providers with inferior services, a community should wonder instead how long it can afford not to offer broadband services.

It has been my experience, that AT&T moves much faster to improve broadband services when threatened by competition.

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